Recently, I was invited for a session, to teach startups on SEO strategies. I believe that any SEO strategy is effective only as long as the business is willing to invest time to create a strategy that is in line with the business goals and objectives.
I had been writing often about treating SEO as an extension of your overall marketing strategy. Unfortunately I see too many businesses treating SEO like a quick gimmick to enhance sales. And this a fundamental flaw to your success.
SEO is not an overnight “Get Rich Quick Scheme”. It is not a strategy to find loopholes in Google’s algorithm and exploit them. The objective is never about ranking.