Digital Marketing

How an Interior Design Firm Increased its Website Visitors by 5X

Most local businesses are yet to use the power of online presence to increase their revenue. Your customers are out there looking for services/products that you are offering.  Moreover, if you are an offline retail store, you need to be discoverable online to increase footfalls to your store. After all, driving customers through your website is cheaper than burning money on traditional offline channels, where the returns are not proportional to the investment.

Recently, we were approached by a local interior design firm who wanted to optimize their website presence on Google search, so that they are able to drive more targeted visitors to their site, which will lead to more enquiries and potentially more sales.

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How to Make Money Blogging in 2015

Growth of online media has given opportunities to everyone who aspires to be an entrepreneur. With very little startup capital, entrepreneurs are able to make decent money running their own businesses. To be a successful entrepreneur, you need to find your passion which you can use to sell a product or service and you should have a big enough addressable market who are willing to pay your for it. Blogging is an important component to monetize your business. Blogs help you establish credibility; establish yourself as a knowledgeable business and builds and instant connection with your readers. If you are a startup entrepreneur planning to start an online business, or you have already started your venture and wondering how you can generate more revenue, here is a list I have compiled of ways in which you can make money through blogging.

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Week In Review – March 23 – March 29 2015

At RankHigher, we have been very actively producing content on how to grow and market your business.

Here is what went in the week of March 23, 2015

6 Steps to Find Customer Pain Points

But, one of the biggest challenges I have seen with a lot of companies is, they are not identifying the right terms that their potential customers are looking for. And as a result, even though they may be having the best product/service out there, they remain undiscovered (Read More)

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Build Website for Your Audience – Not Google

Recently, I was invited for a session, to teach startups on SEO strategies. I believe that any SEO strategy is effective only as long as the business is willing to invest time to create a strategy that is in line with the business goals and objectives.

I had been writing often about treating SEO as an extension of your overall marketing strategy.  Unfortunately I see too many businesses treating SEO like a quick gimmick to enhance sales.  And this a fundamental flaw to your success.

SEO is not an overnight “Get Rich Quick Scheme”. It is not a strategy to find loopholes in Google’s algorithm and exploit them. The objective is never about ranking.

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Facebook Marketing Strategy – How to Approach It?

Facebook Marketing Strategy – How to approach it?

If there is one platform that a marketer should seriously consider, it should undoubtedly be Facebook. Especially for a B2C business, Facebook presents lot of opportunities to innovate, experiment and test a brand’s communication with its prospects. Obviously, if you are a startup, with no Facebook following, the effort you need to put in will be much more. But with careful mix of content targeted at the right audience, you are sure to attract eyeballs.

For a brand, the biggest challenge is to define a Facebook marketing strategy. How many posts should be going out? Is 1 per day alright? Or shall we start with 2 posts a week? What kind of posts shall we do? Shall we pay for Facebook ads?

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How to do SEO SWOT analysis – Marketing Strategy Models

If you are a business owner or a marketing manager of a company, you would probably be busy planning and executing marketing strategies for the coming quarter that will help you be discovered and connect with your customers better.

When you are planning a marketing strategy for your business, one of the well known techniques you would probably be using is the SWOT Analysis.

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.  (source: Wikipedia).

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Relationship Marketing Using Social Media- Are you doing it right?

One of the biggest challenges for any new company is to “get the word out”. Unless people know that you exist and that you are great at what you do, it is very difficult for a company to get customers and survive. How are we ensuring that we are building relationship with our audience? Are we getting the word out properly? Or are we pushing it too far?

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Content Marketing Agency – How It Helps B2B Businesses Grow

If you haven’t figured out a content marketing agency that can help you market your business better, you are already losing a huge chunk of potential clients out there. Talking of coherence and convoluted strategies, content marketing for B2B is expectedly different from B2C models, and an agency that specializes in the job is always worth investing in. When it comes to B2B marketing, inbound techniques work wonders because you are not firing blindly to find customers, instead the interested prospects are aimed to be transformed into patrons.  Here’s a take on how your marketing agency can change things for you.

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10 Tips on Content Marketing Strategy for Professional Services

Do you have a content marketing plan yet? If not, it is high time that you do. As your prospects are getting much more savvy with the web world, it gives you a very important customer touch-point which you cannot afford to miss. Moreover, with the right content marketing strategy, you can expect to connect to several prospects at the same time without having to spend too much on exorbitant marketing costs. It is your chance to build a relationship with your prospects even before your sales strategy kicks in.  It is one thing to produce content, and it is another to market it effectively such that it reaches the right audience.

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6 Rules for Real Estate Digital Marketing in India

Very recently I was having a conversation with an entrepreneur who is in the Real Estate Business in India. He has started a property consulting business and has been active in the offline space for last few years. He was inquiring if I can help in real estate digital marketing by ranking  his website on the first page of Google for all properties that he intends to market (and sell).

So lets say his website URL is and he intends to sell property of “ABC Developers”, his website URL will be

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