Most local businesses are yet to use the power of online presence to increase their revenue. Your customers are out there looking for services/products that you are offering. Moreover, if you are an offline retail store, you need to be discoverable online to increase footfalls to your store. After all, driving customers through your website is cheaper than burning money on traditional offline channels, where the returns are not proportional to the investment.
Recently, we were approached by a local interior design firm who wanted to optimize their website presence on Google search, so that they are able to drive more targeted visitors to their site, which will lead to more enquiries and potentially more sales.