Blog

How to do Keyword Research – Infographic

SEO is not about putting in any random keyword on your website and hoping that it would open up a plethora of business leads. Google gets over a billion queries everyday. So in order to be found for keywords which are relevant for your business, a careful and meticulous planning needs to be done.

If you are in the business of selling shoes, you want your website to target keywords such as “buy shoe online”, “best shoes” etc, which are keywords which users will search on Google for the purpose of transaction.

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Content Marketing Agency – How It Helps B2B Businesses Grow

If you haven’t figured out a content marketing agency that can help you market your business better, you are already losing a huge chunk of potential clients out there. Talking of coherence and convoluted strategies, content marketing for B2B is expectedly different from B2C models, and an agency that specializes in the job is always worth investing in. When it comes to B2B marketing, inbound techniques work wonders because you are not firing blindly to find customers, instead the interested prospects are aimed to be transformed into patrons.  Here’s a take on how your marketing agency can change things for you.

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10 Tips on Content Marketing Strategy for Professional Services

Do you have a content marketing plan yet? If not, it is high time that you do. As your prospects are getting much more savvy with the web world, it gives you a very important customer touch-point which you cannot afford to miss. Moreover, with the right content marketing strategy, you can expect to connect to several prospects at the same time without having to spend too much on exorbitant marketing costs. It is your chance to build a relationship with your prospects even before your sales strategy kicks in.  It is one thing to produce content, and it is another to market it effectively such that it reaches the right audience.

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6 Rules for Real Estate Digital Marketing in India

Very recently I was having a conversation with an entrepreneur who is in the Real Estate Business in India. He has started a property consulting business and has been active in the offline space for last few years. He was inquiring if I can help in real estate digital marketing by ranking  his website on the first page of Google for all properties that he intends to market (and sell).

So lets say his website URL is realestate.com and he intends to sell property of “ABC Developers”, his website URL will be realestate.com/abcdevelopers.

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Top 10 Ways Brands Can Create Viral Content the Buzzfeed Way

Buzzfeed has been recently in the news for raising $50 million in VC funding from Andreessen Horowitz. It attracts an average of 150 million users a month. So, I wanted to dig up some details about Buzzfeed and how brands have been using the platform for their content marketing strategies.

I did some research on companies such as Pepsi, McDonalds, JetBlue Airways, Toyota and Dell which have been using Buzzfeed. One would have identified Pepsi and McDonalds with creating engaging content. But what would be a company like Dell doing on Buzzfeed?

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Is Content Marketing Really Killing Quality? We don’t think so

I recently came across an article on The Guardian about how SEO experts are ruining the web by making commercial low quality content appear on top of Google search rankings, denying users the pleasure of enjoying good content. You can find the article here.

The article is based on the premise that “only” low quality “commercial” articles are ruling the web. The real “poets” are losing out in this battle as they are not using sophisticated SEO tactics.

The argument makes me feel that anything that is commercial is bad, anything that is competitive is bad.

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4 Tips To Use Facebook Effectively To Build Your Brand

Social networking is a powerful way to reach your target audience and build your personal brand tool. There are a variety of social networks that can be used with a marketing strategy to build personal brand not just for large companies, but also for people who want to promote their own brand. One of the best business options right now is Facebook. Due to its immense popularity, Facebook is the ideal medium for connecting with people you have not met personally and also a medium that can help you to create your personal brand. Here are 4 Tips to use Facebook effectively to build your brand.

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Rahul,Swetha & The Refrigerator – Then, Now & Future.

Consumer journey is one thing which every marketer chases. This has undergone tremendous change over a period of time and keeps challenging the marketers to identify better strategies.

Let’s walk through a typical consumer journey of a newly married couple Rahul & Swetha, who are planning to buy a refrigerator.

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1 Thing Every Website Owner Should Do

Digital Marketing and SEO are overused terms in today’s world. Once SEO used to be the playground of certain secretive people, who did some tricks behind the scenes and your websites would rank on first page of Google. And then came some Google updates and all those rankings plummeted never to pick up again. And then came the world of Social Media, where everyone is a creator, a publisher and consumer. Where everyone can produce and market content which was once the prerogative of a privileged few media houses. And then came the problem of plenty!.

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Are You Tracking Website Visitors?

In the offline world, how do we measure whether our business is generating interest? When we get lot of visitors to our shops or we get phone calls from prospects inquiring about our business.

Tracking website visitors – A challenge

In the online world, website visitors are our currency. Often the success and failure of our online venture depends a lot on how many visitors are visiting our website everyday. It is analogous to how many people are coming to your shop.

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