SEO is a constantly evolving game. Although the basic ethos behind SEO remain the same and will always be, the strategies are likely to change as we move to the new year. With Google’s updates and constant algorithm changes, it is important for us to focus on the best practices. At RankHigher.in, we have been working on over 15 websites and we have tried and tested several strategies which have worked and which are likely to gain further momentum. Here are our predictions of top 20 SEO trends for 2015.
One of the biggest challenges for any new company is to “get the word out”. Unless people know that you exist and that you are great at what you do, it is very difficult for a company to get customers and survive. How are we ensuring that we are building relationship with our audience? Are we getting the word out properly? Or are we pushing it too far?
SEO is not about putting in any random keyword on your website and hoping that it would open up a plethora of business leads. Google gets over a billion queries everyday. So in order to be found for keywords which are relevant for your business, a careful and meticulous planning needs to be done.
If you are in the business of selling shoes, you want your website to target keywords such as “buy shoe online”, “best shoes” etc, which are keywords which users will search on Google for the purpose of transaction.
If you haven’t figured out a content marketing agency that can help you market your business better, you are already losing a huge chunk of potential clients out there. Talking of coherence and convoluted strategies, content marketing for B2B is expectedly different from B2C models, and an agency that specializes in the job is always worth investing in. When it comes to B2B marketing, inbound techniques work wonders because you are not firing blindly to find customers, instead the interested prospects are aimed to be transformed into patrons. Here’s a take on how your marketing agency can change things for you.
Do you have a content marketing plan yet? If not, it is high time that you do. As your prospects are getting much more savvy with the web world, it gives you a very important customer touch-point which you cannot afford to miss. Moreover, with the right content marketing strategy, you can expect to connect to several prospects at the same time without having to spend too much on exorbitant marketing costs. It is your chance to build a relationship with your prospects even before your sales strategy kicks in. It is one thing to produce content, and it is another to market it effectively such that it reaches the right audience.
Very recently I was having a conversation with an entrepreneur who is in the Real Estate Business in India. He has started a property consulting business and has been active in the offline space for last few years. He was inquiring if I can help in real estate digital marketing by ranking his website on the first page of Google for all properties that he intends to market (and sell).
So lets say his website URL is realestate.com and he intends to sell property of “ABC Developers”, his website URL will be realestate.com/abcdevelopers.
Buzzfeed has been recently in the news for raising $50 million in VC funding from Andreessen Horowitz. It attracts an average of 150 million users a month. So, I wanted to dig up some details about Buzzfeed and how brands have been using the platform for their content marketing strategies.
I did some research on companies such as Pepsi, McDonalds, JetBlue Airways, Toyota and Dell which have been using Buzzfeed. One would have identified Pepsi and McDonalds with creating engaging content. But what would be a company like Dell doing on Buzzfeed?
Consumer journey is one thing which every marketer chases. This has undergone tremendous change over a period of time and keeps challenging the marketers to identify better strategies.
Let’s walk through a typical consumer journey of a newly married couple Rahul & Swetha, who are planning to buy a refrigerator.