I came across this question on Quora, and felt this is an important question that merits some critical thinking and attention. In the race to attract more traffic to website, most website owners try to optimise for the most obvious and highly searched keyword. Because more search volume keyword will result in more traffic. Sounds obvious, right?
Unfortunately it is not that simple as we would like it to be. And this is the reason, in this post we will try to address the question, whether it makes sense to optimise your website for keywords which have very low search volume (read less than 100 per month).