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Facebook Marketing Strategy – How to Approach It?

Facebook Marketing Strategy – How to approach it?

If there is one platform that a marketer should seriously consider, it should undoubtedly be Facebook. Especially for a B2C business, Facebook presents lot of opportunities to innovate, experiment and test a brand’s communication with its prospects. Obviously, if you are a startup, with no Facebook following, the effort you need to put in will be much more. But with careful mix of content targeted at the right audience, you are sure to attract eyeballs.

For a brand, the biggest challenge is to define a Facebook marketing strategy. How many posts should be going out? Is 1 per day alright? Or shall we start with 2 posts a week? What kind of posts shall we do? Shall we pay for Facebook ads?

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10 Important SEO Ranking Factors You Must Know

There are over 200 factors that Google takes into account during ranking. These factors have different weightage in Google’s algorithm. As such, a good search engine optimised website cannot depend on one particular ranking factor. However, for simplicity and better understanding of business owners, we have highlighted the 10 mportant ranking factors (not in any order), which if implemented properly can help in giving the much required SEO boost to your website.

We have implemented these 10 factors on most of our projects and they have yielded great results.

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Google PPC for Startups – Does it make sense?

As a startup, one of the biggest challenges is figuring out the best and most effective ROI on the limited marketing budget.

One of the most natural and spontaneous responses that I have observed in startups is to first resort to unpaid channels such as social media to gain their initial set of customers. There’s nothing wrong with that however, most businesses would agree that trying to gain customers through these channels organically is not that easy or worth the time invested.

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How soon can I get on first page of Google?

When businesses approach us for getting their website search engine optimised, we get this question almost every time – How long will it take for my website to come to page 1 of Google?

Some even ask for guarantees – “Give me a written guarantee that my website will be in top 4 in 4 months”. A lot of them ask us this question even before giving basic information about website, niche, geography and competition.

In short, it is impossible to answer “how soon can a website get on first page of Google”

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How to Recover From Google Penalties

Getting hit by a Google penalty seems to be the worst nightmare of any website owner. All your dreams of building a business seems to crash and burn the moment the penalty hits you. And reports from other webmasters who have hit by penalty previously will tell you, that it could takes months to get back up.

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Top 20 SEO and Content Marketing Quotes for Every Business

A comScore report stated that 19 billion searches happened in the US alone in March 2014. Content Marketing has become a key component of SEO success. With valuable content and a perfectly optimised site, every brand is trying to attract more customers.

At RankHigher, we researched the top 20 SEO and Content Marketing Quotes from SEO experts which sums up how SEO and Content Marketing should be used by brands to their advantage.

1. Any time you’re doing keyword research I now suggest that you just can’t rely on AdWords alone. It’s not good enough – Rand Fishkin, Moz 

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Medium – The New Channel for Content Marketing

Content Marketing is one of the most effective methods for a business to establish itself as an authority in its space. It not only enhances trust and credibility but also helps in converting leads to customers. At Marketing Fundamentals, we have been a big proponent of content marketing and how it adds value to businesses. Great content engages your audience, and helps you connect with them better. Your audience already knows you before they even become your client.

 One of the biggest challenges businesses face today, is the ever growing noise of social media. Even if you have something valuable to say, how do you manage to reach your audience? How do you ensure that older businesses, who are early adopters of social media, are not getting all the visibility, even though they may be producing very low quality content?

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mod page speed – Website Performance Tool – Guide

As we define a set of rules to govern a Country or manage ourselves, google led down some rules to verify your website performance by a tool called Page Speed Insight. Generally people get confused with page speed insight and mod_page speed. Page speed insight gives us the suggestions to optimize the website but mod_page speed does it from the server side.

Concatenating and minifying files, optimizing images, setting up caching can lead to good website performance but this is a manual tedious process. Google recognized this problem and came up with a web server module that would take of a whole bunch of website performance optimization for you; thus mod_pagespeed was born.

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Website Performance Optimization Basics

Doing Technical and Blogging Technical are two sides of the same coin. Likewise website Performance Optimization and SEO are also the same. Google, “The God of Search Engine” writes the algorithm in such a way that both technical and non-technical aspects get their respective priorities. So the need is to keep your website performance’s basics right.

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Find Keywords Targeted by Your Competitors

When you are starting out your SEO strategy, keyword research can be a daunting task. Which keywords to target, how to shortlist those keywords, how to come up with keywords are some of the challenges every business faces.

One of the quickest way to start off keyword research right off the bat, is to spy on your competitors and find out the keywords your competitors are targeting. This simple strategy will help you get at least 80-100 keywords which you can use to generate more keywords for your business.

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