Blog

Real Estate Marketing Using Facebook

Given the recent property slump in India, marketing real estate projects is challenging; more so if you are looking to generate leads. In my earlier article, I had mentioned 5 rules for Real Estate Marketing. We explored how SEO is challenging for real estate and how new avenues like Facebook presents a better channel to generate leads for real estate projects.

We marketers have a bad name. We tend to ruin everything which works. There was a time, about 10 years ago, when Email marketing used to be a very successful medium to market your products and services. The email open rates and subsequent leads/sale ratio used to high. Then the marketers realized this and they started spamming everyone.

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How to create a blog that connects with your audience?

When it comes to the point of connecting with people, we have to stand by their expectations. Blogging is all about updating people on a topic. Blog should be one that entertains its readers by not just giving information but it should be able to establish a connection with readers, by involving them into a real situation. For example, one can attract readers by involving them into conversation. Metaphors can be used as a good tool for connecting with the audience. Why metaphors? Because they put the readers into a situation where they have to exercise their imagination; see, hear, or feel what the blog is trying to explain to them! The word you is the most powerful word in armory of English language. It depicts the sign of bond between the reader and the blog.

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Are You Doing These 8 Steps to Promote Your Business?

When you are launching a product or a service, you have got to figure out how to promote them effectively. You cannot build your product first and expect that your customers might come. It never happens that way. And even if they come, they will not come in numbers to justify the effort you put in the first place.

So, if you are launching your business, make sure you know how to hustle. A hustler is someone who is out there continuously building an awesome product/service, talking and networking with people and building a brand simultaneously.

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Google Adwords vs Facebook Ads – Which one works best for you?

Google and Facebook are both dominant advertising channels and have tons of data about users and their online behavior. Most users are either searching for information on Google or are logged into Facebook catching up on latest feeds from their friends, brands and other topics of interest. If you are online, chances are you will be on using either of these 2, for a substantial period of time.

So naturally, for marketers this is the holy grail of marketing. Marketers follow you everywhere you go. After all, their job is to market their products or services to you, so wherever they get your attention span, they will be there.

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How to choose a domain name and domain extension for my website?

I recently consulted someone who is about to startup her own business in the luxury apparels space. Like any other entrepreneur, she is not only passionate about the idea, but have also researched and zeroed in on a brand name for her company. However, she is facing some challenges with the domain name for her brand. And therefore she wanted to consult me on the same.

I have seen lot of questions been posted on forums such as Quora and Facebook about domain name extensions and which one to choose. Therefore, I am writing this short post to help entrepreneurs choose the right domain extensions for their business.

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How an Interior Design Firm Increased its Website Visitors by 5X

Most local businesses are yet to use the power of online presence to increase their revenue. Your customers are out there looking for services/products that you are offering.  Moreover, if you are an offline retail store, you need to be discoverable online to increase footfalls to your store. After all, driving customers through your website is cheaper than burning money on traditional offline channels, where the returns are not proportional to the investment.

Recently, we were approached by a local interior design firm who wanted to optimize their website presence on Google search, so that they are able to drive more targeted visitors to their site, which will lead to more enquiries and potentially more sales.

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How to Increase Website Traffic Using Content

On 6th April, 2015, our team at RankHigher was invited to a focus group discussion at the Nasscom 10K Warehouse, in Bangalore. We also gave a presentation to Nasscom startups on How to Increase Website Traffic Using Content. 

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How to Make Money Blogging in 2015

Growth of online media has given opportunities to everyone who aspires to be an entrepreneur. With very little startup capital, entrepreneurs are able to make decent money running their own businesses. To be a successful entrepreneur, you need to find your passion which you can use to sell a product or service and you should have a big enough addressable market who are willing to pay your for it. Blogging is an important component to monetize your business. Blogs help you establish credibility; establish yourself as a knowledgeable business and builds and instant connection with your readers. If you are a startup entrepreneur planning to start an online business, or you have already started your venture and wondering how you can generate more revenue, here is a list I have compiled of ways in which you can make money through blogging.

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Periscope App – Now you can have your live shows and broadcast to the world

I am quite excited at the way technology is progressing and what the future is going to be like. Yesterday, I started playing around with a new App that has been making quite a buzz in the US. It’s called Periscope, a live streaming app which has been acquired by Twitter.

This is what the founders of Periscope had to say – “We launched Periscope a week ago and have been overwhelmed (in the best possible way) by the outpouring of excitement for the product. We built Periscope to let people discover the world through someone else’s eyes and in just a matter of days have taken us all around the globe — to nearly every country in the world.”

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Week In Review – March 23 – March 29 2015

At RankHigher, we have been very actively producing content on how to grow and market your business.

Here is what went in the week of March 23, 2015

6 Steps to Find Customer Pain Points

But, one of the biggest challenges I have seen with a lot of companies is, they are not identifying the right terms that their potential customers are looking for. And as a result, even though they may be having the best product/service out there, they remain undiscovered (Read More)

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