Social Media

What we learned from helping a client sell out its product within 1 month?

We have been working with an experiential travel company. The company organizes experience based travels/trips to various parts of the world.

Last month, they launched a new offering exclusive for women group travel. Group travelling is gradually gaining popularity and this seemed to be a nice time to create a travel product for this segment.

As the marketing partner of this company, our job was to ensure that we generate quality leads for our client for their Women group travel product.

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Are You Doing These 8 Steps to Promote Your Business?

When you are launching a product or a service, you have got to figure out how to promote them effectively. You cannot build your product first and expect that your customers might come. It never happens that way. And even if they come, they will not come in numbers to justify the effort you put in the first place.

So, if you are launching your business, make sure you know how to hustle. A hustler is someone who is out there continuously building an awesome product/service, talking and networking with people and building a brand simultaneously.

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Google Adwords vs Facebook Ads – Which one works best for you?

Google and Facebook are both dominant advertising channels and have tons of data about users and their online behavior. Most users are either searching for information on Google or are logged into Facebook catching up on latest feeds from their friends, brands and other topics of interest. If you are online, chances are you will be on using either of these 2, for a substantial period of time.

So naturally, for marketers this is the holy grail of marketing. Marketers follow you everywhere you go. After all, their job is to market their products or services to you, so wherever they get your attention span, they will be there.

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Is Content Marketing Really Killing Quality? We don’t think so

I recently came across an article on The Guardian about how SEO experts are ruining the web by making commercial low quality content appear on top of Google search rankings, denying users the pleasure of enjoying good content. You can find the article here.

The article is based on the premise that “only” low quality “commercial” articles are ruling the web. The real “poets” are losing out in this battle as they are not using sophisticated SEO tactics.

The argument makes me feel that anything that is commercial is bad, anything that is competitive is bad.

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4 Tips To Use Facebook Effectively To Build Your Brand

Social networking is a powerful way to reach your target audience and build your personal brand tool. There are a variety of social networks that can be used with a marketing strategy to build personal brand not just for large companies, but also for people who want to promote their own brand. One of the best business options right now is Facebook. Due to its immense popularity, Facebook is the ideal medium for connecting with people you have not met personally and also a medium that can help you to create your personal brand. Here are 4 Tips to use Facebook effectively to build your brand.

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1 Thing Every Website Owner Should Do

Digital Marketing and SEO are overused terms in today’s world. Once SEO used to be the playground of certain secretive people, who did some tricks behind the scenes and your websites would rank on first page of Google. And then came some Google updates and all those rankings plummeted never to pick up again. And then came the world of Social Media, where everyone is a creator, a publisher and consumer. Where everyone can produce and market content which was once the prerogative of a privileged few media houses. And then came the problem of plenty!.

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Are You Tracking Website Visitors?

In the offline world, how do we measure whether our business is generating interest? When we get lot of visitors to our shops or we get phone calls from prospects inquiring about our business.

Tracking website visitors – A challenge

In the online world, website visitors are our currency. Often the success and failure of our online venture depends a lot on how many visitors are visiting our website everyday. It is analogous to how many people are coming to your shop.

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Top 10 Things that Make Your Tweet Shareable

What makes your content share-worthy? As business owners, marketers, agencies, we are all struggling to create content that gets “Viral”. We are all trying to get user’s limited attention span. We are all frantically looking out for magic pills that can immediately propel our content to success. We are all trying to get visitors to our websites which will probably lead to sales.

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