Since we started RankHigher, we have interacted with loads of startups and entrepreneurs. Some of these entrepreneurs are at their initial stages, bootstrapped and looking to get more customers.
A lot of them have approached us for getting SEO done for their website. Because, it is a well-known fact that SEO is necessary for a business to be discovered by potential customers online.
However as I interacted more with startups, I figured out that there is a common problem between all of them. It is the lack of money as well as lack of time which plagues them. And every startup, in its initial days faces this challenge. Most of them are chasing investors to get their first round of funding. And they only have limited money in the bank to help them sail through till investor money comes in.