Digital Marketing

Digital Marketing Strategy for Mutual Funds in India

Table of Contents


Digital Marketing for Mutual Funds in India. 2

Understanding the Customer Segments of Millennials in Metros and T-1 Cities: 3

Avenues of Investment for the Urban Millennials. 3

Winning Customers using Digital Marketing – The AIDA Model 4

How can Mutual Fund Houses Leverage Digital to drive Awareness and Interest about Mutual Fund products?  5

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Growth hacking – Why you are getting it wrong?

I see this a lot nowadays. Especially with the startup culture booming, I get to hear words like “Marketing Ninjas” and “Growth Hackers” a lot. And what I understood about Growth Hacking definition, how you can use technology to acquire customers exponentially.

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How can you market your Real Estate Projects?

Real Estate in India; as hot as It was 2 years back, it has taken a huge dip. Real Estate Developers are sitting on unsold inventory resulting in losses worth 100s of Crores. Too many developers, too many projects and high cost of bank lending coupled with exorbitant prices have resulted in this stagnation.

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Should a Startup invest in Paid Ads or focus on Organic Growth?

Since we started RankHigher, we have interacted with loads of startups and entrepreneurs. Some of these entrepreneurs are at their initial stages, bootstrapped and looking to get more customers.

A lot of them have approached us for getting SEO done for their website. Because, it is a well-known fact that SEO is necessary for a business to be discovered by potential customers online.

However as I interacted more with startups, I figured out that there is a common problem between all of them. It is the lack of money as well as lack of time which plagues them. And every startup, in its initial days faces this challenge. Most of them are chasing investors to get their first round of funding. And they only have limited money in the bank to help them sail through till investor money comes in.

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What we learned from helping a client sell out its product within 1 month?

We have been working with an experiential travel company. The company organizes experience based travels/trips to various parts of the world.

Last month, they launched a new offering exclusive for women group travel. Group travelling is gradually gaining popularity and this seemed to be a nice time to create a travel product for this segment.

As the marketing partner of this company, our job was to ensure that we generate quality leads for our client for their Women group travel product.

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Are You Doing These 8 Steps to Promote Your Business?

When you are launching a product or a service, you have got to figure out how to promote them effectively. You cannot build your product first and expect that your customers might come. It never happens that way. And even if they come, they will not come in numbers to justify the effort you put in the first place.

So, if you are launching your business, make sure you know how to hustle. A hustler is someone who is out there continuously building an awesome product/service, talking and networking with people and building a brand simultaneously.

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Google Adwords vs Facebook Ads – Which one works best for you?

Google and Facebook are both dominant advertising channels and have tons of data about users and their online behavior. Most users are either searching for information on Google or are logged into Facebook catching up on latest feeds from their friends, brands and other topics of interest. If you are online, chances are you will be on using either of these 2, for a substantial period of time.

So naturally, for marketers this is the holy grail of marketing. Marketers follow you everywhere you go. After all, their job is to market their products or services to you, so wherever they get your attention span, they will be there.

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How to choose a domain name and domain extension for my website?

I recently consulted someone who is about to startup her own business in the luxury apparels space. Like any other entrepreneur, she is not only passionate about the idea, but have also researched and zeroed in on a brand name for her company. However, she is facing some challenges with the domain name for her brand. And therefore she wanted to consult me on the same.

I have seen lot of questions been posted on forums such as Quora and Facebook about domain name extensions and which one to choose. Therefore, I am writing this short post to help entrepreneurs choose the right domain extensions for their business.

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How an Interior Design Firm Increased its Website Visitors by 5X

Most local businesses are yet to use the power of online presence to increase their revenue. Your customers are out there looking for services/products that you are offering.  Moreover, if you are an offline retail store, you need to be discoverable online to increase footfalls to your store. After all, driving customers through your website is cheaper than burning money on traditional offline channels, where the returns are not proportional to the investment.

Recently, we were approached by a local interior design firm who wanted to optimize their website presence on Google search, so that they are able to drive more targeted visitors to their site, which will lead to more enquiries and potentially more sales.

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How to Make Money Blogging in 2015

Growth of online media has given opportunities to everyone who aspires to be an entrepreneur. With very little startup capital, entrepreneurs are able to make decent money running their own businesses. To be a successful entrepreneur, you need to find your passion which you can use to sell a product or service and you should have a big enough addressable market who are willing to pay your for it. Blogging is an important component to monetize your business. Blogs help you establish credibility; establish yourself as a knowledgeable business and builds and instant connection with your readers. If you are a startup entrepreneur planning to start an online business, or you have already started your venture and wondering how you can generate more revenue, here is a list I have compiled of ways in which you can make money through blogging.

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