Digital Marketing

Why Use Instagram For Business?

You want your brand to have an online presence across social media platforms

then an Instagram account is a must.

Now you might be wondering how can a photo sharing application do any good for my business. Well did you know Instagram is one of the social media platforms where you can get the maximum amount of reach in the shortest period of time irrespective of what scale of business you own – Instagram gives you an option to grow your network & engagement through pictures/short videos (content) which resonate with your audience.

Like Facebook, Instagram is addictive, now don’t be under the impression that Instagram is only for the young & celebs & you don’t fit in etc etc, let’s agree to disagree here – The millennials are the maximum Instagram account holders but then wait again aren’t “millennials” the target audience for most of the businesses today.

How To Market On Instagram

Tip 1: Open an Instagram Account

Tip 2: Link your Insta account to your FB & twitter account (crossposting) – Helps you boost your marketing efforts

Tip 3: Create a  brand specific marketing strategy – Your content should be focused on your brand’s unique way of seeing the world.

Tip 4: Use Hashtags (#)  more than 11 hashtags per post which can be brand specific or generic which goes with your brand. When you’re running a campaign create a unique hashtag so your audience can latch onto the hashtag providing a wider reach for your campaign.

Hashtags are a major part of Instagram & it’s one of the ways your users can find you through their Instagram searches, unlike other platforms, there is no character limit. More the hashtags the more merrier – Using trending hashtags that fit with your brand allows your content to be viewed by thousands of viewers in a matter of minutes.

Tip 5: Be creative with your content (video/photos). You have to be cool & creative to stand out on Instagram. Eg: Feature fun videos/ photos of your employees, BTS look of your company.

Instagram has introduced Business accounts on Instagram with unique benefits

which allow you to engage with your audience

  1. You can add your contact & industry details to your profile making it simple for your customers to get in touch with you at ease.
  1. At Least one contact option should be included (email address, phone number or address) which will be the CTA for your profile.
  1. You can also add your brand website on the profile which is a clickable link, during an ongoing  campaign you can temporarily edit it with the campaign URL.
  1. You can link your brand Twitter & FB account so that photos you share can easily be cross-posted to your other social media accounts.
  1. Instagram Insights an analytic feature available only to business accounts provides actionable metrics which content resonates best with your audience based on your content analytics
  1. Insights also helps you tailor your profile & activity for optimum engagement based on the statistics of your audience (followers)

 

One of the main reasons brands are investing on Instagram advertising is because you can measure what happens after the click – you can track what they do next & if they end up making a purchase.

Showcase Your Brand Through Social Media

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Over the past few years, Social Media has changed the Internet, actually it has changed the whole world including the world of marketing. Well, you would’ve already known this but if you didn’t know, here’s a quick run through for you. Advertising your brand through different social media platforms helps you connect & engage with 100’s & thousands of active consumers on a daily basis, being the ultimate driver of leads & sales. Mobile users are already checking social media content multiple times a day with Facebook running the show.

Let’s dig in deeper to get a better understanding – Before the advent of social media if a customer enjoyed your service/product they would probably go & tell 2 – 3 people about it – Word of Mouth works till date but at the pace of a snail. However, through the wonders of Social Media whenever a customer shares their positive experience on a platform like Facebook they are going to immediately be telling all of their friends – Now an average FB user has 200 friends. If you have 5 customers posting about their wonderful experience – You’re going to have an average of 1000 people knowing about the great service/product you provided. Now according to a recent study performed by Nielsen – 92% of people trust recommendations from family & friends, so you’re likely going to have more people use the wonderful service that you provided = Increase in Sales, Brand Awareness, Increase in Footfalls, most important – People start trusting your Brand. Now isn’t that awesome!

Social Media offers another marketing channel for creating brand awareness, relationship building & increasing sales. Social media services are used by most businesses today to reach out to their audience and promote products & services which can be used to build and strengthen brand image too.

If Facebook were a country, it would be the third most populated country in the world & in this country 1/4th of the population check FB the moment they wake up – 95% of the population of the FB users are millennials & they are your target audience.

Social Media is the new way of thinking & marketing – From boosting your sales to raising brand awareness. Doing Marketing through Social Media requires a lot of time, passion and expertise. With the power balance shifting to customers, brands have to play the game carefully. And this is where RankHigher comes in. We know the key to being successful online and help your business stand out.

Digital Marketing Strategy for Mutual Funds in India

Table of Contents

 

Digital Marketing for Mutual Funds in India. 2

Understanding the Customer Segments of Millennials in Metros and T-1 Cities: 3

Avenues of Investment for the Urban Millennials. 3

Winning Customers using Digital Marketing – The AIDA Model 4

How can Mutual Fund Houses Leverage Digital to drive Awareness and Interest about Mutual Fund products?  5

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