Content Marketing

Why Use Instagram For Business?

You want your brand to have an online presence across social media platforms

then an Instagram account is a must.

Now you might be wondering how can a photo sharing application do any good for my business. Well did you know Instagram is one of the social media platforms where you can get the maximum amount of reach in the shortest period of time irrespective of what scale of business you own – Instagram gives you an option to grow your network & engagement through pictures/short videos (content) which resonate with your audience.

Like Facebook, Instagram is addictive, now don’t be under the impression that Instagram is only for the young & celebs & you don’t fit in etc etc, let’s agree to disagree here – The millennials are the maximum Instagram account holders but then wait again aren’t “millennials” the target audience for most of the businesses today.

How To Market On Instagram

Tip 1: Open an Instagram Account

Tip 2: Link your Insta account to your FB & twitter account (crossposting) – Helps you boost your marketing efforts

Tip 3: Create a  brand specific marketing strategy – Your content should be focused on your brand’s unique way of seeing the world.

Tip 4: Use Hashtags (#)  more than 11 hashtags per post which can be brand specific or generic which goes with your brand. When you’re running a campaign create a unique hashtag so your audience can latch onto the hashtag providing a wider reach for your campaign.

Hashtags are a major part of Instagram & it’s one of the ways your users can find you through their Instagram searches, unlike other platforms, there is no character limit. More the hashtags the more merrier – Using trending hashtags that fit with your brand allows your content to be viewed by thousands of viewers in a matter of minutes.

Tip 5: Be creative with your content (video/photos). You have to be cool & creative to stand out on Instagram. Eg: Feature fun videos/ photos of your employees, BTS look of your company.

Instagram has introduced Business accounts on Instagram with unique benefits

which allow you to engage with your audience

  1. You can add your contact & industry details to your profile making it simple for your customers to get in touch with you at ease.
  1. At Least one contact option should be included (email address, phone number or address) which will be the CTA for your profile.
  1. You can also add your brand website on the profile which is a clickable link, during an ongoing  campaign you can temporarily edit it with the campaign URL.
  1. You can link your brand Twitter & FB account so that photos you share can easily be cross-posted to your other social media accounts.
  1. Instagram Insights an analytic feature available only to business accounts provides actionable metrics which content resonates best with your audience based on your content analytics
  1. Insights also helps you tailor your profile & activity for optimum engagement based on the statistics of your audience (followers)

 

One of the main reasons brands are investing on Instagram advertising is because you can measure what happens after the click – you can track what they do next & if they end up making a purchase.

Showcase Your Brand Through Social Media

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Over the past few years, Social Media has changed the Internet, actually it has changed the whole world including the world of marketing. Well, you would’ve already known this but if you didn’t know, here’s a quick run through for you. Advertising your brand through different social media platforms helps you connect & engage with 100’s & thousands of active consumers on a daily basis, being the ultimate driver of leads & sales. Mobile users are already checking social media content multiple times a day with Facebook running the show.

Let’s dig in deeper to get a better understanding – Before the advent of social media if a customer enjoyed your service/product they would probably go & tell 2 – 3 people about it – Word of Mouth works till date but at the pace of a snail. However, through the wonders of Social Media whenever a customer shares their positive experience on a platform like Facebook they are going to immediately be telling all of their friends – Now an average FB user has 200 friends. If you have 5 customers posting about their wonderful experience – You’re going to have an average of 1000 people knowing about the great service/product you provided. Now according to a recent study performed by Nielsen – 92% of people trust recommendations from family & friends, so you’re likely going to have more people use the wonderful service that you provided = Increase in Sales, Brand Awareness, Increase in Footfalls, most important – People start trusting your Brand. Now isn’t that awesome!

Social Media offers another marketing channel for creating brand awareness, relationship building & increasing sales. Social media services are used by most businesses today to reach out to their audience and promote products & services which can be used to build and strengthen brand image too.

If Facebook were a country, it would be the third most populated country in the world & in this country 1/4th of the population check FB the moment they wake up – 95% of the population of the FB users are millennials & they are your target audience.

Social Media is the new way of thinking & marketing – From boosting your sales to raising brand awareness. Doing Marketing through Social Media requires a lot of time, passion and expertise. With the power balance shifting to customers, brands have to play the game carefully. And this is where RankHigher comes in. We know the key to being successful online and help your business stand out.

How can you market your Real Estate Projects?

Real Estate in India; as hot as It was 2 years back, it has taken a huge dip. Real Estate Developers are sitting on unsold inventory resulting in losses worth 100s of Crores. Too many developers, too many projects and high cost of bank lending coupled with exorbitant prices have resulted in this stagnation.

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Are You Doing These 8 Steps to Promote Your Business?

When you are launching a product or a service, you have got to figure out how to promote them effectively. You cannot build your product first and expect that your customers might come. It never happens that way. And even if they come, they will not come in numbers to justify the effort you put in the first place.

So, if you are launching your business, make sure you know how to hustle. A hustler is someone who is out there continuously building an awesome product/service, talking and networking with people and building a brand simultaneously.

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How to Increase Website Traffic Using Content

On 6th April, 2015, our team at RankHigher was invited to a focus group discussion at the Nasscom 10K Warehouse, in Bangalore. We also gave a presentation to Nasscom startups on How to Increase Website Traffic Using Content. 

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How to Make Money Blogging in 2015

Growth of online media has given opportunities to everyone who aspires to be an entrepreneur. With very little startup capital, entrepreneurs are able to make decent money running their own businesses. To be a successful entrepreneur, you need to find your passion which you can use to sell a product or service and you should have a big enough addressable market who are willing to pay your for it. Blogging is an important component to monetize your business. Blogs help you establish credibility; establish yourself as a knowledgeable business and builds and instant connection with your readers. If you are a startup entrepreneur planning to start an online business, or you have already started your venture and wondering how you can generate more revenue, here is a list I have compiled of ways in which you can make money through blogging.

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Periscope App – Now you can have your live shows and broadcast to the world

I am quite excited at the way technology is progressing and what the future is going to be like. Yesterday, I started playing around with a new App that has been making quite a buzz in the US. It’s called Periscope, a live streaming app which has been acquired by Twitter.

This is what the founders of Periscope had to say – “We launched Periscope a week ago and have been overwhelmed (in the best possible way) by the outpouring of excitement for the product. We built Periscope to let people discover the world through someone else’s eyes and in just a matter of days have taken us all around the globe — to nearly every country in the world.”

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Week In Review – March 23 – March 29 2015

At RankHigher, we have been very actively producing content on how to grow and market your business.

Here is what went in the week of March 23, 2015

6 Steps to Find Customer Pain Points

But, one of the biggest challenges I have seen with a lot of companies is, they are not identifying the right terms that their potential customers are looking for. And as a result, even though they may be having the best product/service out there, they remain undiscovered (Read More)

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What we learnt from creating a Facebook post that received 2200 shares organically

Facebook is the Holy Grail for a lot of content marketers. No other platform can boast of the sheer volume of people who actively engage on the platform like Facebook can. With so many brands trying to compete for user’s attention on Facebook, it is but natural that things have become more challenging for brands. How can we engage our audience better? How can we get our posts read by many people?

At RankHigher, we have been working with few clients on their Facebook marketing strategies. Recently, one of the posts which we had created and had published for a client did extremely well. Imagine, for a one year old school in Bangalore, a post which gets over 2200 shares, all organically! And the post has reached nearly 200,000 people on Facebook! Isn’t that more than what a one year old brand can aspire for.

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Why content marketing refuses to work for you?

As a business owner or as a marketer, it’s likely you acknowledge that content marketing is a potent form of marketing. Infact, it’s also likely that you try to use it as a tool to generate leads for your business.

Before I continue, I would just quickly state what I mean by content. By content I mean, the blogs on your site and the information that you take to your audience via social media channels such as Facebook, YouTube, Instagram, Pinterest, Twitter etc.

Back to the topic at hand, this article will highlight some of the actions that cause our content marketing efforts to fail miserably.

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