When it comes to the point of connecting with people, we have to stand by their expectations. Blogging is all about updating people on a topic. Blog should be one that entertains its readers by not just giving information but it should be able to establish a connection with readers, by involving them into a real situation. For example, one can attract readers by involving them into conversation. Metaphors can be used as a good tool for connecting with the audience. Why metaphors? Because they put the readers into a situation where they have to exercise their imagination; see, hear, or feel what the blog is trying to explain to them! The word you is the most powerful word in armory of English language. It depicts the sign of bond between the reader and the blog.