Over the past few years, Social Media has changed the Internet, actually it has changed the whole world including the world of marketing. Well, you would’ve already known this but if you didn’t know, here’s a quick run through for you. Advertising your brand through different social media platforms helps you connect & engage with 100’s & thousands of active consumers on a daily basis, being the ultimate driver of leads & sales. Mobile users are already checking social media content multiple times a day with Facebook running the show.
Let’s dig in deeper to get a better understanding – Before the advent of social media if a customer enjoyed your service/product they would probably go & tell 2 – 3 people about it – Word of Mouth works till date but at the pace of a snail. However, through the wonders of Social Media whenever a customer shares their positive experience on a platform like Facebook they are going to immediately be telling all of their friends – Now an average FB user has 200 friends. If you have 5 customers posting about their wonderful experience – You’re going to have an average of 1000 people knowing about the great service/product you provided. Now according to a recent study performed by Nielsen – 92% of people trust recommendations from family & friends, so you’re likely going to have more people use the wonderful service that you provided = Increase in Sales, Brand Awareness, Increase in Footfalls, most important – People start trusting your Brand. Now isn’t that awesome!
Social Media offers another marketing channel for creating brand awareness, relationship building & increasing sales. Social media services are used by most businesses today to reach out to their audience and promote products & services which can be used to build and strengthen brand image too.
If Facebook were a country, it would be the third most populated country in the world & in this country 1/4th of the population check FB the moment they wake up – 95% of the population of the FB users are millennials & they are your target audience.
Social Media is the new way of thinking & marketing – From boosting your sales to raising brand awareness. Doing Marketing through Social Media requires a lot of time, passion and expertise. With the power balance shifting to customers, brands have to play the game carefully. And this is where RankHigher comes in. We know the key to being successful online and help your business stand out.