Web Design is as much about UI/UX as it is about user discovery and lead generation and sales. However, most companies focus only on the first aspect of web design and development. As a result, brands end up languishing as these websites fail to generate enough traction. RankHigher.in is India’s leading digital marketing agency, with focus on growing visibility and customers for brands. As part of our digital marketing strategy we design and develop cutting edge websites for your brand. Our websites are developed with the purpose of user discovery, engagement and lead generation tool for businesses.
While most web design companies have a development first approach, we employ a customer and market research approach for your website development, which sets us apart from everyone in the space.
While most web development companies will focus on developing a website or a mobile app as per the cost, we have changed the way professional web design firms should approach businesses. Here are a list of things as to why you should work with us for your web design and development work in Bangalore:
We have encountered countless scenarios where businesses get a website developed at the cheapest rate. Unfortunately, most of these development firms do not have specialised skills that are needed to make your website successful. What you as a business owner or a marketing manager needs to understand that, your website is your window to the world and it will only make sense when people are able to find it on search engines. Therefore, you should work with a company that brings in-house marketing expertise. Website is a cog in the digital marketing wheel. We at RankHigher.in understand this and are able to execute as per standards.
We have encountered big brands which have invested heavy amounts in website development only to realise that the website needs to be redeveloped because it is not built as per latest SEO standards. Most web development companies, who double as SEO companies do not have the necessary expertise to develop websites which can help you in search engines. Since we are a marketing first company, we protect you from any challenges that you may face later on.
Did we say, one of the our clients who launched their website after months of SEO consultation with us, started generated over 50 leads a day within couple of weeks of launch? This is the power of your website and that is what we can deliver for you. We do not just treat websites as a pretty thing that represents your business. We treat like a lead generation magnet that exists to serve a definite purpose. Our web development process starts with extensive business analysis, followed with keyword research and development of website information architecture. And once this is done, we start with coding.
We work on optimising your landing page such that you are able to convert visitors better. We do this through using heatmap tools that help us understand user behaviour on the website and how the landing pages need to be tweaked to open the floodgate of leads.
Website is your step 1. This will be followed with extensive marketing plans such as Google and Facebook ads. However, you would need to add pixels to your websites which will help track the performance of your campaigns. We have developed countless campaigns and we have the expertise to add conversion pixels to your website.
Once you start getting leads, you need to have a method to track the leads and assign sales team to handle the leads. You cannot manage the process via simple email. We have helped integrate leading CRM systems and Sales tracking tools on websites.
We are a team of technologists, marketers, designers and product managers who have extensive experience in their chosen field. What differentiates us from the herd is our “marketing first” strategy. Because of our keen eye on your business growth, we deliver websites that can give the maximum returns for your investment.
We have worked with brands that need to create short term specific campaigns. For this activity, we come up with a 360 degree campaign plan that includes development of microsite, mobile apps, Facebook apps or all the three. Microsites are used by top brands for their campaigns when they do not want to use their brand website directly. Our team of marketers can help you come up with campaign ideas and microsite concepts that can achieve huge success.