To increase brand awareness, brand engagement and generate leads through online channels.
1. Created Profiles of ideal buyers; their interests, age, gender
2. Developed a Facebook Marketing Plan
3. Created Landing Pages to target each treatment area
1. Created a Campaign known as Bold is Beautiful that generated over 15,000 shares organically
2. The campaign was picked up by AWARE, an NGO and the post received an additional 28,000 organic shares
3. Facebook users also created Memes on Bold is Beautiful
4. Users All Across India; Delhi, Mumbai, Pune, Chennai, Hyderabad, Bangalore, Agra, Ahmedabad shared the post.
5. The campaign was covered by some magazines
1. Increased Post Engagement by 400X
2. The total leads generated have increased by 5X.
3. Reduced Cost to Half
1. The campaign was shared by Business Insider
2. The campaign was shared by Aware, an NGO in Chennai
3. The campaign has been shared as a Case Study by Social Samosa(http://www.socialsamosa.com/2015/12/bold-is-beautiful/) and
Afaqs.com(http://www.afaqs.com/advertising/creative_showcase/index.html?id=55064&media=Digital&type=Indian)
