Welcome to RankHigher™, leading SEO Services Company in Kerala. For over 8 years, we have helped brands generate sales online through organic SEO. We have helped over 100 companies across the globe achieve traffic growth, increased leads and conversions with tangible revenue.
How can our RankHigher™ ‘s SEO Experts in Kerala help you?
Did you know that more than a billion searches happen every day on Google? People are actively seeking out your services online through organic means. Therefore, if you have not yet capitalized on the power of SEO, you are losing out a big chunk of your business.
SEO is a technical and business approach to make your website “discoverable” on search engines. When a user searches on Google, there is an intent behind the search. The intent could be informational or commercial. Information search intent refers to those searches where users are seeking out knowledge on a particular subject. The user may not be “in the market” to buy. Commercial search intent is usually when a user is seeking a product or a service and is willing to buy. As a business, your job is to develop a website and have an SEO strategy that focuses on both informational and commercial search needs.
We begin our SEO process by understanding the following:
- Defining Value Proposition
- Who are you solving the problem for?
- Who is the target audience for your product or service?
- In which area/city/country do they reside?
- Who are your primary competitors in your target geography?
- Who are your secondary competitors? These are competitors who may not be providing the exact services as you but may be providing a valuable alternative to the same target audience
Once we have mapped out the data above, we have an 8 step process to develop and implement SEO strategy for your business:
1. Keyword Research
This is the most crucial step towards a successful SEO implementation. Keyword Research helps us understand how people are searching on Google for your product or service. It helps us understand demand for your offering as well as that of your competitor or alternative providers.Keyword Research provides an average data of trailing 12 months, thus it helps us get a comprehensive secondary market research data for your business.
2. Information Architecture
Information architecture is the process of logically organizing your website so that it is easily navigable to users as well as to Google crawlers. If your website’s information architecture is done well, it ensures that the webpages will get indexed faster and has a higher probability of getting ranked for relevant keywords.
3. On-Page SEO
In this step, we identify the relevant meta tags and content for each webpage as identified by keyword research and organized by information architecture.
4. Technical Optimization
Technical optimization ensures your webpages are properly developed and organized as per the information architecture identified in step 2 above. Proper naming of URLs, the depth of URLs, interlinking, grouping of pages, responsive design for different devices and whether the UI/UX supports ease of navigation all form part of technical optimization
5. Performance Optimization
Webpage load time is a key aspect of SEO. As mobile has become the primary device for internet browsing and more people are relying on 4G and 5G data, webpage load time is a very important ranking factor.
6. Competitor Backlink Analysis
One of the key aspects of marketing is doing a competitor analysis, understanding their backlink profile and developing our own backlink strategy. Cloning our biggest competitors is often a faster and easier way to up the SEO game.
7. Off-Page SEO
Off-page SEO or link building is a crucial aspect of improving search engine rankings. Quality of links as opposed to quantity of links ensure your website is seen as authentic and trustworthy by Google. We use a combination of web 2.0, blogger outreach, influencer marketing to generate inbound links.
8. SEO for Informational Searches
We had discussed search intent earlier. Informational search is when a user is searching to seek knowledge about a subject or topic. They may not be looking to make a purchase immediately. Informational content establishes you as an authority in your subject. The objective is to give knowledge to your target audience and make their lives easier. Good authoritative content is crucial to build your brand equity and helps you stand out from your competitors.
Our SEO Services in Kerala:
Professional SEO Services
Local SEO Services
Our SEO Values and Ethics
We follow a stringent no spam, no black hat policy. SEO is a long term play and creates the biggest ROI for digital marketing. Unlike Ads, SEO does not produce quick results. Careful and meticulous planning with consistent efforts produce exponential results for brands. Google has over 200 parameters for search engine ranking. As Kerala’s leading SEO services company, we have developed years of experience in helping brands across the spectrum achieve exponential results. If you are looking for an SEO partner to take your brand growth and sales to the next level, do reach out to us.