You have devised a beautiful campaign. Now you are looking to get maximum eyeballs and reach for your campaign. How do you go about it? Do you buy every media out there? Will the costs justify the return? What if you buy media which targets the wrong demography?
Online media is more about planning than buying. It is more than just negotiation and getting better rates. Online media buying entails research and analysis of the channels which can provide the maximum bang for your buck.
We help you with the following:
1. Understand the objectives for the media buy
2. Identify the right publishers or ad exchanges that can reach the right target customers. Our research team gathers data and insight of various media and the potential of each publisher
3. Identify metrics that can quantify the success of the campaign.
We work with several Ad Buying Platforms, as well as independent publishers to plan the Media buying activities that can achieve the brand goals. Be it achieving impressions, clicks or conversions, we will plan, measure and execute it for you.
How is online media buying different from traditional media buying?
Traditional Media buy depends on lot of assumptions regarding reach and viewership. It does not calculate whether the person viewing your ad engages with it or takes action. In the online media space, you have tools to identify the level of engagement for your media buy. This helps in calculating the actual ROI of your media buy activities.
If you are looking at online media buying, do give us a buzz here.