RankHigher.in is a specialised Social first Digital Marketing Agency in Hyderabad. Over the past 2 years, we have worked with several B2C and B2B brands in the digital marketing space. Some of our esteemed clients include UrbanClap, Jordan Tourism Board, Nasscom and the likes.
We have helped businesses generate more than INR 2Crore worth of revenue using digital marketing channels. We have grown businesses by over 50X and engagement by 400X.
Hyderabad, the capital of Telengana is a high-tech city with several big brands having their headquarters there. Through our Digital Marketing services, we aim to help companies in Hyderabad establish a strong digital footprint and grow their revenues by several multiples. Whether you are a local business serving customers in Hyderabad or want to sell nationally or even globally, using digital marketing services is the most effective channel for you. Through digital marketing, you can build a two way communication with your audience, grow your brand and make sales.
Why work with RankHigher.in – the best digital marketing company in Hyderabad?
RankHigher.in has been featured on magazines such as Afaqs, Social Samosa, Astro Ulagam (Malaysian TV Channel), Business Insider and many other magazines. Our campaigns have gone viral reaching over 1 million people and being shared by over 50,000 users.
Whether you want to increase brand discovery, grow your engagement or sell more online, RankHigher.in has the right solution for you.
Our Digital Marketing Strategy
1. Business Understanding
At first, we spend some time with your brand or marketing manager to understand the objectives of the digital marketing campaigns, the target market, the buying pattern of consumers, the challenges faced by consumers and the alternatives they have at the moment. This helps us develop a SWOT analysis for your brand to establish a snapshot of your current business and industry scenario.
2. Researching Customer
This is the most crucial step of the strategy development process. Unfortunately most brands we come across get this step wrong. Brands want to latch on to every trend out there and as a result they lose focus from their business goals. We undertake research to understand your ideal customer. We understand the age, the demography, the psychographic detail as well as interest of your target customers.
3. Competitor Analysis
Competitor Analysis helps us understand some vital elements in your industry. From the keywords they use, to the adwords campaigns they employ and the type of content they use on social media. This step helps us discover some of the hidden gems in your industry and how we can capitalise on them.
4. Strategy Development
Once we have understood your business, the industry and done research on your customers and competitors, we develop a strategy for your digital marketing campaign. Based on your needs and your budget, we design strategies that can generate the best ROI for your business.
5. Execution and Measurement
We have a team of digital marketing experts who bring in varied skills in the digital marketing game. As a result, we are able to create content and execute campaigns which can help you succeed in digital marketing. We employ rigorous analytics and measurement to ensure how our activities are performing and optimise accordingly.
Our digital marketing services:
1. Social Media Page Management
Social Media management is very crucial in influencing how your brand is perceived by your customer. We have a team of researchers, storytellers and best in class designers who help create visually appealing and emotionally connecting content that can engage your target group. We are fed up of seeing ordinary work by brands on their social media pages. They still treat social media as a good to have rather than must have in this social media world. We have deep understanding of consumer psychology and what gets people interested in content. This forms the basis of content creation and we have seen tremendous success over the years with our brands. We do not promise virality, but we sure know how to create content that can generate loads of social shares and word-of-mouth. And this will increase your social media engagement by leaps and bounds. (You can look at our case studies here)
2. Social Media Campaigns
Whether you are a travel company or an e-commerce company, you can grow your business by 3 times if you know how to execute successful social media campaigns. We have worked with brands who have managed to grow revenues by at least 3X through social media campaigns. Through research and development we have developed a method to identify the right audience for your campaigns and we create ads that appeal to the user at an emotional level. This helps us generate more interest and gets converted to more sales. We also work with influencers across social media who can help you go viral or trend on social media leading to a huge surge of engagement, website visitors and sales.
3. Content Marketing Strategy
Content Marketing is the latest tactic that can influence a person to trust a brand and eventually become its customer. Whether you are in B2C or B2B, content marketing is crucial for your success. Since this is an inbound marketing strategy, the cost to acquire as well as retain a customer is much lower. We advise you on how to create content and how to use content to generate more visitors to your website. We have consulted brands such as UrbanClap on how to use content marketing to grow their business.
4. SEO Strategy
We work with brands in 4 ways:
- Limited Keyword based engagement
This is especially for smaller websites (not to be confused with startups) which typically have anywhere between 5-20 pages.
- Advanced SEO
This is especially for larger websites (such as big e-commerce companies or media publications or companies which want to have a very broad website strategy) where we do not work on keywords.
- SEO Consulting
We work with a company’s in-house SEO team to consult them on SEO best practices and how they should optimise the website better
- SEO Training
We provide 1 or 2 day extensive training to a company’s in-house SEO team to help them execute an effective SEO Strategy
You can refer to our case studies here.
5. Google PPC Campaigns
We have worked with brands across industries such as household services, travel, education, real estate, professional services and many more on Google PPC Campaigns. These campaigns are great if you have a well-defined target market and your customers are already looking for your service/product. We continually optimise the campaigns so that you get the maximum return of your investment and your cost per lead reduces significantly.
6. Social Media Listening and Reputation Management
With increase in social media usage, consumers have a voice. They are very vocal about issues that affect them. Therefore it is crucial for brands to listen to consumers carefully and proactively take measures to ensure consumers are happy. We use social listening tools to listen to your customers and address them. This helps to enhance your brand image as well as create a more human feel for your brand.
Convinced about working with RankHigher.in to help you in your digital marketing execution? Please fill in the Contact form and we will get in touch with you shortly.