How to use Google to generate visitors and leads for your business
Google is one of the best channels to drive visitors and leads for a business. However, due to frequent algorithm updates, as well as growing demands for various advertisement options, businesses are facing the challenge to utilize Google effectively as a marketing channel.
- To understand how to use Google to grow business
- To understand how to use Google SEO and Paid Adverts to drive traffic
- To measure and track performance
By the end of the workshop, participants will be able to:
- Understand the psychology of search
- Researching the right type of audience for your business
- Create effective optimised paid search campaigns
- Drive new traffic to the website
- Get the maximum out of your marketing spend
1. Digital Marketing Manager
2. Digital Marketing Executive
3. SEO Manager
4. SEO Analyst
5. SEM Manager
6. SEM Analyst
No. of Intended Participants : 10
Materials will be provided during the workshop for the participants
Raunak is the founder & CEO of RankHigher.in, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on YourStory.com.
He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.
Raunak holds an MBA from Imperial College London.