Corporate Content Marketing Workshop

Overview

Corporate Content Marketing Workshop

Topic

How to use content as an effective marketing channel

Concern

Brands are creating content at a frantic pace. However, most brands are doing it the wrong way. Content is not developed with a certain objective in mind. Also the various forms of content are disconnected from each other.

Goals of the Workshop

- To understand the content creation methodology
- To troubleshoot the current challenges with content
- To define a process for content creation and marketing
- To measure and track performance

Objective of the Workshop

By the end of the workshop, participants will be able to:

- Understand how to research content ideas
- Strategize on creating the right type of content
- Take effective steps to address current content challenges
- Create an effective content calendar
- Identify channels to market the content
- Measure performance of content

Intended Audience

1. Content Planners
2. Content Writers
3. Content Marketers
4. Digital Marketing Manager
5. Digital Marketing Executive
6. SEO Analyst(s)

No. of Intended Participants : 10

Workshop Modules

Module 1 – Understanding Content

What is Content?
Purpose of Content
Content vs Other Forms of Marketing
Types of Content

Module 2 – Creating Content

Creating content that sticks
Framework & tools to identify content opportunities
Case Studies of successful content marketers

Module 3 – Hands-on

Participants will be asked to generate content ideas based on learnings from module 3

Module 4 – Blogging

How to write a blog
Understanding SEO basics
Defining a CTA

Module 5 – Troubleshooting

Analysing the current content strategy of the brand
Brainstorming Session – How to improve the content strategy

Module 6 – Process

Workflow for Content Creation
What is a Content Calendar
Templates for content calendar

Module 7 – Content Marketing

Identify channels for effective content marketing
Do’s & Don’ts of content marketing
Guest Blogging
Influencer Marketing

Module 8 – Measurement

Identify Metrics to measure content marketing
Google Analytics
Social Listening

Module 9 – User Engagement

Remarketing on Google
Remarketing on Facebook
Email automation tools

Module 10 – Summary & Discussion

Workshop Summary
Key takeaways
Feedback & Evaluation

What will the participants get after the workshop

Access to presentation slides
1 Hour consultation from RankHigher.in team following the workshop

Duration of the Workshop

2 Days

Workshop Materials

Materials will be provided during the workshop for the participants

About the Trainer – Raunak Guha

Raunak is the founder & CEO of RankHigher.in, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on YourStory.com.
He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.

Raunak holds an MBA from Imperial College London.

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