Objective: To increase brand awareness, brand engagement and generate leads through online channels.
Activities Undertaken:
1. Created Profiles of ideal buyers; their interests, age, gender
2. Developed a Facebook Marketing Plan
3. Created Landing Pages to target each treatment area
Results:
1. Created a Campaign known as Bold is Beautiful that generated over 15,000 shares organically
2. The campaign was picked up by AWARE, an NGO and the post received an additional 28,000 organic shares
3. Facebook users also created Memes on Bold is Beautiful
4. Users All Across India; Delhi, Mumbai, Pune, Chennai, Hyderabad, Bangalore, Agra, Ahmedabad shared the post.
5. The campaign was covered by some magazines
Results:
1. Increased Post Engagement by 400X
2. The total leads generated have increased by 5X.
3. Reduced Cost to Half
Results:
1. The campaign was shared by Business Insider
2. The campaign was shared by Aware, an NGO in Chennai
3. The campaign has been shared as a Case Study by Social Samosa(http://www.socialsamosa.com/2015/12/bold-is-beautiful/) and
Afaqs.com(http://www.afaqs.com/advertising/creative_showcase/index.html?id=55064&media=Digital&type=Indian)
Objective:
To generateTwitter buzz and increase Brand Awareness around
their 10th Anniversary Celebrations
Activities Undertaken:
1. Planned a Twitter Contest on #Inspiringconfidence
2. People with Maximum RTs will get a gift voucher from Kosmoderma
Twitter Results
1. #Inspiringconfidence and @kosmoderma were trending #1 on Twitter in
Bangalore
2. Contest Received over 3.5 million impressions and over 800,000 Reach
3. More than 400 people participated
4. Over 1500 Tweets generated
5. More than 100 new followers were gained in a space of few hours.
Objective:
To increase brand awareness, brand engagement and yearly school admissions
Activities Undertaken
1. Developed a Social Media Plan highlighting USP of the brand
2. Developed a Video Campaign to enhance brand awareness
Results
1. Facebook Page Engagement Increased by over 500X in year
2. A Post went viral generating over 50000 organic shares. The post was
shared not only across India but from users in countries such as USA,
UAE, Philippines etc.
3. The video campaign has generated over 15,000 views and some leading
educational and parenting blogs have decided to publish the video
4. Generated over 300 admissions in the current academic year
Objective:
To generate leads for the client’s road trip – India to Bangkok. This is the first ever organised road trip from India to Bangkok
Activities Undertaken
1. Identified target audience for India to Bangkok Roadtrip
2. Developed a Facebook Marketing Plan to reach the target audience cost
effectively
3. Developed compelling Ads that will get user’s attention
Results
1. Generated more than 200 leads for India to Bangkok, first ever organised
Road Trip
2. Client sold out the product in 1 month
Objective:
To generate 10 million impressions for Jordan Tourism in 6 weeks
Results
1. Sold out a Jordan Travel Product within 1 month with revenues over INR
25 lakhs.
2. Generated 11 million impressions within 4 weeks which attracted investments from Jordan Tourism Board
Objective:
To generate leads for the client’s immigration
services for Australia
Activities Undertaken
1. Identified target market for people interested in Australia immigration
2. Researched the backgrounds, age, job profile and industries of the target market
3. Developed a Facebook Marketing Plan to reach the target audience cost effectively
4. Developed compelling Ads that will get user’s attention
5. Developed compelling Landing Pages that will encourage users to enquire.
Results
1. Achieved Business Growth by over 10X
2. Increased lead count by over 30X
RankHigher.in is a newage digital marketing agency which works
with brands to enhance brand awareness, brand visibility and sales.
Our Digital Strategy comprises a 360 degree view across social media
channels such as Facebook, Twitter and Instagram, Google Search
Engine Paid Campaigns and Google organic Search Engine
Optimisation.
We provide proven ROI for brands
Email: helloteam@rankhigher.in
Phone: +91- 900 8639 690
Website: www.rankhigher.in
