Objective: To increase brand awareness, brand engagement and generate leads through online channels.
1. Created Profiles of ideal buyers; their interests, age, gender
2. Developed a Facebook Marketing Plan
3. Created Landing Pages to target each treatment area
1. Created a Campaign known as Bold is Beautiful that generated over 15,000 shares organically
2. The campaign was picked up by AWARE, an NGO and the post received an additional 28,000 organic shares
3. Facebook users also created Memes on Bold is Beautiful
4. Users All Across India; Delhi, Mumbai, Pune, Chennai, Hyderabad, Bangalore, Agra, Ahmedabad shared the post.
5. The campaign was covered by some magazines
1. Increased Post Engagement by 400X
2. The total leads generated have increased by 5X.
3. Reduced Cost to Half
1. The campaign was shared by Business Insider
2. The campaign was shared by Aware, an NGO in Chennai
3. The campaign has been shared as a Case Study by Social Samosa(http://www.socialsamosa.com/2015/12/bold-is-beautiful/) and Afaqs.com(http://www.afaqs.com/advertising/creative_showcase/index.html?id=55064&media=Digital&type=Indian)
To generateTwitter buzz and increase Brand Awareness around their 10th Anniversary Celebrations
1. Planned a Twitter Contest on #Inspiringconfidence
2. People with Maximum RTs will get a gift voucher from Kosmoderma
1. #Inspiringconfidence and @kosmoderma were trending #1 on Twitter in Bangalore
2. Contest Received over 3.5 million impressions and over 800,000 Reach
3. More than 400 people participated
4. Over 1500 Tweets generated
5. More than 100 new followers were gained in a space of few hours.
To increase brand awareness, brand engagement and yearly school admissions
1. Developed a Social Media Plan highlighting USP of the brand
2. Developed a Video Campaign to enhance brand awareness
1. Facebook Page Engagement Increased by over 500X in year
2. A Post went viral generating over 50000 organic shares. The post was shared not only across India but from users in countries such as USA, UAE, Philippines etc.
3. The video campaign has generated over 15,000 views and some leading educational and parenting blogs have decided to publish the video
4. Generated over 300 admissions in the current academic year
To generate leads for the client’s road trip – India to Bangkok. This is the first ever organised road trip from India to Bangkok
1. Identified target audience for India to Bangkok Roadtrip
2. Developed a Facebook Marketing Plan to reach the target audience cost effectively
3. Developed compelling Ads that will get user’s attention
1. Generated more than 200 leads for India to Bangkok, first ever organised Road Trip
2. Client sold out the product in 1 month
To generate 10 million impressions for Jordan Tourism in 6 weeks
1. Sold out a Jordan Travel Product within 1 month with revenues over INR 25 lakhs.
2. Generated 11 million impressions within 4 weeks which attracted investments from Jordan Tourism Board
To generate leads for the client’s immigration services for Australia
1. Identified target market for people interested in Australia immigration
2. Researched the backgrounds, age, job profile and industries of the target market
3. Developed a Facebook Marketing Plan to reach the target audience cost effectively
4. Developed compelling Ads that will get user’s attention
5. Developed compelling Landing Pages that will encourage users to enquire.
1. Achieved Business Growth by over 10X
2. Increased lead count by over 30X
RankHigher.in is a newage digital marketing agency which works
with brands to enhance brand awareness, brand visibility and sales.
Our Digital Strategy comprises a 360 degree view across social media channels such as Facebook, Twitter and Instagram, Google Search Engine Paid Campaigns and Google organic Search Engine Optimisation.
We provide proven ROI for brands
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