Topic
How to use Social Media to grow your business
Concern
Social Media has moved to version 2.0. However, most brands are still using social media how it used to be 3 years back. With different platforms out there, businesses are finding it hard to find the right social media channel for their business
Goals of the Workshop
- To understand how to use Social Media effectively
- To understand how to use the right platforms to attract the right audience
- To measure and track performance
Objective of the Workshop
By the end of the workshop, participants will be able to:
- Understand the psychology of social media
- Understand how to use different social media channels
- Create a content plan for social media platforms
- Get the maximum out of your marketing spend
Intended Audience
1. Digital Marketing Manager
2. Digital Marketing Executive
3. Social Media Manager
4. Social Media Analyst/Executive
5. Content Manager
6. Content Planner
No. of Intended Participants : 10
Workshop Modules
Module 1 – Understanding Brand Positioning
- Define Brand Communication
- Understanding Brand USP
Module 1 – Understanding Social Media Channels
- Which platforms to focus on?
- Which channels are the most useful for your business
- What is Social Media 2.0
Module 2 – Facebook Community Building
- Types of Facebook Pages
- Edge Rank Algorithm
- Analysing Facebook Insights
- Developing a Facebook Marketing Strategy
Module 3 – Building Engagement on Facebook
- Developing use personality
- Researching and Curating Content
- Social Listening
- Analysing Competitors
- Understanding user behaviour
- Creating content that sticks
- Types of content
- Case Studies of Successful Facebook Pages
Module 4 – Facebook Ads
- What are Facebook Ads?
- Types of Facebook Ads
- Defining objective for Facebook Ads
- How to target an audience on Facebook?
- Using Facebook Power Editor
- Creating a Facebook Campaign
- Designing Landing Pages
- Defining CTA
- Facebook Pixels
- Best Practices – Do’s & Don’ts
Module 5 – Hands-On
- Participants will be asked to design Facebook Marketing Strategy for their organization
- Content planners will create a content plan
- Social Media Marketers will define Facebook Ad campaigns
Module 6 – Understanding Twitter
- Setting up a Twitter Handle
- How is it different from Facebook
- How to create content for Twitter
- Content planning and scheduling for Twitter
- How to engage users on Twitter
Module 7 – Understanding LinkedIn
- Setting up a LinkedIn Profile
- Don’s and Don’ts of LinkedIn
- How to use LinkedIn for your business
- LinkedIn Discussion Groups
- LinkedIn Ads
Module 8 – Understanding Instagram
- Setting up an Instagram profile
- How to use Instagram for your business?
- Content planning on Instagram
- Using Influencers for Instagram
- Instagram Ads
Module 9 – Summary & Discussion
- Workshop Summary
- Key takeaways
- Feedback & Evaluation
What will the participants get after the workshop
- Access to presentation slides
- 1 Hour consultation from RankHigher.in team following the workshop
Duration of the Workshop
2 Days
Workshop Materials
Materials will be provided during the workshop for the participants
About the Trainer – Raunak Guha
Raunak is the founder & CEO of RankHigher.in, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on YourStory.com.
He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.
Raunak holds an MBA from Imperial College London.
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