Corporate Facebook Training Workshop

Topic

How to use Facebook as an effective lead generation channel

Concern

Businesses are using Facebook as their primary social media channel. However, they are not able to use Facebook effectively to engage the audience and use it for effective lead generation

Goals of the Workshop

  • To understand how Facebook works
  • To understand how to create content that works on Facebook
  • To define a strategy for Facebook Ads
  • To measure and track performance

Objective of the Workshop

By the end of the workshop, participants will be able to:

  • Understand how to develop the right Facebook marketing strategy
  • Strategize on creating the right type of content
  • Create effective Facebook ads that work
  • Measure performance

Intended Audience

1. Content Planners

2. Content Writers

3. Content Marketers

4. Digital Marketing Manager

5. Digital Marketing Executive

6. Facebook Marketing Analyst

7. Social Media Managers

No. of Intended Participants : 10

Workshop Modules

Module 1 – Understanding Brand Positioning

  • Define Brand Communication
  • Understanding Brand USP

Module 2 – Community Building

  • Types of Facebook Pages
  • Edge Rank Algorithm
  • Analysing Facebook Insights
  • Developing a Facebook Marketing Strategy

Module 3 – Building Engagement

  • Developing use personality
  • Researching and Curating Content
  • Social Listening
  • Analysing Competitors
  • Understanding user behaviour
  • Creating content that sticks
  • Types of content
  • Case Studies of Successful Facebook Pages

Module 4 – Facebook Ads

  • What are Facebook Ads?
  • Types of Facebook Ads
  • Defining objective for Facebook Ads
  • How to target an audience on Facebook?
  • Using Facebook Power Editor
  • Creating a Facebook Campaign
  • Designing Landing Pages
  • Defining CTA
  • Facebook Pixels
  • Best Practices – Do’s & Don’ts

Module 5 – Hands-On

  • Participants will be asked to design Facebook Marketing Strategy for their organization
  • Content planners will create a content plan
  • Social Media Marketers will define Facebook Ad campaigns

Module 6 – Building Audience

  • Creating Custom Audience on Facebook
  • Retargeting using Facebook

Module 7 – Influencer Marketing

  • Who are influencers?
  • Why and How to use an influencer?
  • Case Studies of Successful Influencer Marketing

Module 8 – Summary & Discussion

  • Workshop Summary
  • Key takeaways
  • Feedback & Evaluation

What will the participants get after the workshop

  • Access to presentation slides
  • 1 Hour consultation from RankHigher.in team following the workshop

Duration of the Workshop

1 Day (9 AM – 6 PM)

Workshop Materials

Materials will be provided during the workshop for the participants

About the Trainer – Raunak Guha

Raunak is the founder & CEO of RankHigher.in, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on YourStory.com.

He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.

Raunak holds an MBA from Imperial College London.

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