Corporate SEO Training Workshop

Topic

How to develop an effective SEO strategy for your Organisation

Concern

SEO helps in online traffic and more revenues for a brand. However, brands are not able to use SEO effectively. The focus and research needed for SEO is missing. This results in less traffic and eventually less revenue.

Goals of the Workshop

  • To understand the principles of SEO
  • To understand user behaviour for information or product discovery
  • To define a strategy for SEO
  • To measure and track performance

Objective of the Workshop

By the end of the workshop, participants will be able to:

  • Understand how to develop the right SEO strategy
  • Strategize on creating the right type of content
  • Take effective steps to address performance and technical challenges
  • Measure performance

Intended Audience

1. Content Planners

2. Content Writers

3. Content Marketers

4. Digital Marketing Manager

5. Digital Marketing Executive

6. SEO Analyst(s)

7. SEO Managers

No. of Intended Participants : 10

 

Workshop Modules

Module 1 – Understanding SEO

  • Understanding the Search Process
  • SEO – What, when and Why?

Module 2 – Market Research

  • Business Analysis
  • Competitor Analysis
  • SEO SWOT Analysis
  • Understanding user behavior

Module 3 – Hands -On

  • What are keywords
  • How to do Keyword Research
  • Participants will be asked to do keyword research

Module 4 – Information Architecture

  •  What is Information Architecture?
  • How to group keywords
  • How to develop Information Architecture for the website

Module 5 – Hands-On

  • Participants will be asked to develop IA

Module 6 – Technology of SEO

  •  Domain and Hosting
  • Performance of website
  • Technical aspects of website

Module 7 – On-Page SEO

  • What is On-Page SEO?
  • Meta Data
  • Content Optimisation
  • Interlinking
  • Case Studies of Successful websites

Module 8 – Off-Page SEO

  • What is Off-Page SEO?
  • Developing an effective Off-Page SEO Strategy
  • Ways to execute Off-Page SEO
  • Do’s and Don’ts of Off-Page SEO

Module 9 – Understanding Ranking Factors

  • Domain Authority and Page Authority
  • Ranking Signals

Module 10 – Google Analytics and Webmasters

  • Understanding Google Analytics
  • Setting up Google Analytics
  • Understanding Google Webmasters
  • Setting up Google Webmasters
  • Analysing and Measuring Analytics and Webmasters data

Module 11 – Blogging

  •  Why blog?
  • Developing an effective blogging strategy
  • Tools to set up a blog

Module 12 – Summary & Discussion

  • Workshop Summary
  • Key takeaways
  • Feedback & Evaluation

What will the participants get after the workshop

  • Access to presentation slides
  • 1 Hour consultation from RankHigher.in team following the workshop

Duration of the Workshop

  • 2 Days

Workshop Materials

  • Materials will be provided during the workshop for the participants

About the Trainer – Raunak Guha

Raunak is the founder & CEO of RankHigher.in, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on YourStory.com.

He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.

Raunak holds an MBA from Imperial College London.

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