Corporate Google Marketing Workshop


How to use Google to generate visitors and leads for your business


Google is one of the best channels to drive visitors and leads for a business. However, due to frequent algorithm updates, as well as growing demands for various advertisement options, businesses are facing the challenge to utilize Google effectively as a marketing channel.

Goals of the Workshop

  • To understand how to use Google to grow business
  • To understand how to use Google SEO and Paid Adverts to drive traffic
  • To measure and track performance

Objective of the Workshop

By the end of the workshop, participants will be able to:

  • Understand the psychology of search
  • Researching the right type of audience for your business
  • Create effective optimised paid search campaigns
  • Drive new traffic to the website
  • Get the maximum out of your marketing spend

Intended Audience

1. Digital Marketing Manager

2. Digital Marketing Executive

3. SEO Manager

4. SEO Analyst

5. SEM Manager

6. SEM Analyst

No. of Intended Participants : 10

Workshop Modules

Module 1 – Understanding Customer

  • Researching the right type of audience
  • Understanding Search Intent

Module 2 – Market Research

  • Business Analysis
  • Competitor Analysis
  • SEO SWOT Analysis
  • Understanding user behavior

Module 3 – Hands -On

  • What are keywords
  • How to do Keyword Research
  • Participants will be asked to do keyword research

Module 4 – SEO Basics

  • Designing a website architecture
  • Optimising On-Page
  • Developing content
  • Performance Optimisation
  • Technical Optimisation
  • Domain and Hosting

Module 5 – Off-Page SEO

  • What is Off-Page SEO?
  • Developing an effective Off-Page SEO Strategy
  • Ways to execute Off-Page SEO
  • Do’s and Don’ts of Off-Page SEO

Module 6 – Google Adwords

  • How does Pay-Per Click Work?
  • Types of Google Ads
  • Understanding Bids
  • Understanding Quality Score
  • How to create a search ad

Module 7 – Hands-On

  •  Participants will be asked to create Search ads using Adwords for your business

Module 8 – Google Display Network

  • Understanding basics of GDN Ads
  • How to set-up GDN Ads

Module 7 – Analytics

  • Understanding Google Analytics
  • How to setup Goals on Analytics

Module 9 – Conversion Pixel & Remarketing

  • What are conversion pixels?
  • How to use Google Conversion pixels
  • How to use Google Tag Manager
  • How to use Google Remarketing

Module 10 – Summary & Discussion

  • Workshop Summary
  • Key takeaways
  • Feedback & Evaluation

What will the participants get after the workshop

  • Access to presentation slides
  • 1 Hour consultation from team following the workshop

Duration of the Workshop

2 Days

Workshop Materials

Materials will be provided during the workshop for the participants

About the Trainer – Raunak Guha

Raunak is the founder & CEO of, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on

He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.

Raunak holds an MBA from Imperial College London.

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