Corporate Content Marketing Workshop


How to use content as an effective marketing channel


Brands are creating content at a frantic pace. However, most brands are doing it the wrong way. Content is not developed with a certain objective in mind. Also the various forms of content are disconnected from each other.

Goals of the Workshop

  • To understand the content creation methodology
  • To troubleshoot the current challenges with content
  • To define a process for content creation and marketing
  • To measure and track performance

Objective of the Workshop

By the end of the workshop, participants will be able to:

  • Understand how to research content ideas
  • Strategize on creating the right type of content
  • Take effective steps to address current content challenges
  • Create an effective content calendar
  • Identify channels to market the content
  • Measure performance of content

Intended Audience

1. Content Planners

2. Content Writers

3. Content Marketers

4. Digital Marketing Manager

5. Digital Marketing Executive

6. SEO Analyst(s)

No. of Intended Participants : 10

Workshop Modules

Module 1 – Understanding Content

  • What is Content?
  • Purpose of Content
  • Content vs Other Forms of Marketing
  • Types of Content

Module 2 – Creating Content

  • Creating content that sticks
  • Framework & tools to identify content opportunities
  • Case Studies of successful content marketers

Module 3 – Hands-on

  • Participants will be asked to generate content ideas based on learnings from module 3

Module 4 – Blogging

  • How to write a blog
  • Understanding SEO basics
  • Defining a CTA

Module 5 – Troubleshooting

  • Analysing the current content strategy of the brand
  • Brainstorming Session – How to improve the content strategy

Module 6 – Process

  • Workflow for Content Creation
  • What is a Content Calendar
  • Templates for content calendar

Module 7 – Content Marketing

  • Identify channels for effective content marketing
  • Do’s & Don’ts of content marketing
  • Guest Blogging
  • Influencer Marketing

Module 8 – Measurement

  • Identify Metrics to measure content marketing
  • Google Analytics
  • Social Listening

Module 9 – User Engagement

  • Remarketing on Google
  • Remarketing on Facebook
  • Email automation tools

Module 10 – Summary & Discussion

  • Workshop Summary
  • Key takeaways
  • Feedback & Evaluation

What will the participants get after the workshop

  • Access to presentation slides
  • 1 Hour consultation from team following the workshop

Duration of the Workshop

2 Days

Workshop Materials

Materials will be provided during the workshop for the participants

About the Trainer – Raunak Guha

Raunak is the founder & CEO of, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on
He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.

Raunak holds an MBA from Imperial College London.

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