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Digital Marketing Strategy for Mutual Funds in India

Table of Contents

 

Digital Marketing for Mutual Funds in India. 2

Understanding the Customer Segments of Millennials in Metros and T-1 Cities: 3

Avenues of Investment for the Urban Millennials. 3

Winning Customers using Digital Marketing – The AIDA Model 4

How can Mutual Fund Houses Leverage Digital to drive Awareness and Interest about Mutual Fund products?  5

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Growth hacking – Why you are getting it wrong?

I see this a lot nowadays. Especially with the startup culture booming, I get to hear words like “Marketing Ninjas” and “Growth Hackers” a lot. And what I understood about Growth Hacking definition, how you can use technology to acquire customers exponentially.

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How can you market your Real Estate Projects?

Real Estate in India; as hot as It was 2 years back, it has taken a huge dip. Real Estate Developers are sitting on unsold inventory resulting in losses worth 100s of Crores. Too many developers, too many projects and high cost of bank lending coupled with exorbitant prices have resulted in this stagnation.

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The Marketing Game – Are you getting it all wrong?

The best form of marketing is when customers are your advocates and they spread the word for you.If you are running a restaurant, how do you plan to market it? Unless your food is an out-of-the-world experience which no one can copy, chances are you would be focussing on discounts or special offers or spending on Advertisement.

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Social Media 2.0 – Are you up for it?

Brands have active pages on social media. They are publishing content regularly. They have over 1 Million Likes on Facebook. But why is it not going anywhere?

If you are in similar situation, then are stuck on Social Media 1.0.

Welcome to Social Media 2.0

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Content Marketing Workshop at UrbanClap

What does a brand get out of a content marketing workshop? These pictures say it all.

RankHigher conducted a Corporate Content Marketing Workshop for the UrbanClap team in Gurgaon on 22nd February, 2016.

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Should a Startup invest in Paid Ads or focus on Organic Growth?

Since we started RankHigher, we have interacted with loads of startups and entrepreneurs. Some of these entrepreneurs are at their initial stages, bootstrapped and looking to get more customers.

A lot of them have approached us for getting SEO done for their website. Because, it is a well-known fact that SEO is necessary for a business to be discovered by potential customers online.

However as I interacted more with startups, I figured out that there is a common problem between all of them. It is the lack of money as well as lack of time which plagues them. And every startup, in its initial days faces this challenge. Most of them are chasing investors to get their first round of funding. And they only have limited money in the bank to help them sail through till investor money comes in.

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What we learned from helping a client sell out its product within 1 month?

We have been working with an experiential travel company. The company organizes experience based travels/trips to various parts of the world.

Last month, they launched a new offering exclusive for women group travel. Group travelling is gradually gaining popularity and this seemed to be a nice time to create a travel product for this segment.

As the marketing partner of this company, our job was to ensure that we generate quality leads for our client for their Women group travel product.

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Real Estate Marketing Using Facebook

Given the recent property slump in India, marketing real estate projects is challenging; more so if you are looking to generate leads. In my earlier article, I had mentioned 5 rules for Real Estate Marketing. We explored how SEO is challenging for real estate and how new avenues like Facebook presents a better channel to generate leads for real estate projects.

We marketers have a bad name. We tend to ruin everything which works. There was a time, about 10 years ago, when Email marketing used to be a very successful medium to market your products and services. The email open rates and subsequent leads/sale ratio used to high. Then the marketers realized this and they started spamming everyone.

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How to create a blog that connects with your audience?

When it comes to the point of connecting with people, we have to stand by their expectations. Blogging is all about updating people on a topic. Blog should be one that entertains its readers by not just giving information but it should be able to establish a connection with readers, by involving them into a real situation. For example, one can attract readers by involving them into conversation. Metaphors can be used as a good tool for connecting with the audience. Why metaphors? Because they put the readers into a situation where they have to exercise their imagination; see, hear, or feel what the blog is trying to explain to them! The word you is the most powerful word in armory of English language. It depicts the sign of bond between the reader and the blog.

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