Blog

Why Use Instagram For Business?

You want your brand to have an online presence across social media platforms

then an Instagram account is a must.

Now you might be wondering how can a photo sharing application do any good for my business. Well did you know Instagram is one of the social media platforms where you can get the maximum amount of reach in the shortest period of time irrespective of what scale of business you own – Instagram gives you an option to grow your network & engagement through pictures/short videos (content) which resonate with your audience.

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Showcase Your Brand Through Social Media

Over the past few years, Social Media has changed the Internet, actually it has changed the whole world including the world of marketing. Well, you would’ve already known this but if you didn’t know, here’s a quick run through for you. Advertising your brand through different social media platforms helps you connect & engage with 100’s & thousands of active consumers on a daily basis, being the ultimate driver of leads & sales. Mobile users are already checking social media content multiple times a day with Facebook running the show.

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Digital Marketing Strategy for Mutual Funds in India

Table of Contents

 

Digital Marketing for Mutual Funds in India. 2

Understanding the Customer Segments of Millennials in Metros and T-1 Cities: 3

Avenues of Investment for the Urban Millennials. 3

Winning Customers using Digital Marketing – The AIDA Model 4

How can Mutual Fund Houses Leverage Digital to drive Awareness and Interest about Mutual Fund products?  5

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Growth hacking – Why you are getting it wrong?

I see this a lot nowadays. Especially with the startup culture booming, I get to hear words like “Marketing Ninjas” and “Growth Hackers” a lot. And what I understood about Growth Hacking definition, how you can use technology to acquire customers exponentially.

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How can you market your Real Estate Projects?

Real Estate in India; as hot as It was 2 years back, it has taken a huge dip. Real Estate Developers are sitting on unsold inventory resulting in losses worth 100s of Crores. Too many developers, too many projects and high cost of bank lending coupled with exorbitant prices have resulted in this stagnation.

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The Marketing Game – Are you getting it all wrong?

The best form of marketing is when customers are your advocates and they spread the word for you.If you are running a restaurant, how do you plan to market it? Unless your food is an out-of-the-world experience which no one can copy, chances are you would be focussing on discounts or special offers or spending on Advertisement.

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Social Media 2.0 – Are you up for it?

Brands have active pages on social media. They are publishing content regularly. They have over 1 Million Likes on Facebook. But why is it not going anywhere?

If you are in similar situation, then are stuck on Social Media 1.0.

Welcome to Social Media 2.0

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Content Marketing Workshop at UrbanClap

What does a brand get out of a content marketing workshop? These pictures say it all.

RankHigher conducted a Corporate Content Marketing Workshop for the UrbanClap team in Gurgaon on 22nd February, 2016.

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Should a Startup invest in Paid Ads or focus on Organic Growth?

Since we started RankHigher, we have interacted with loads of startups and entrepreneurs. Some of these entrepreneurs are at their initial stages, bootstrapped and looking to get more customers.

A lot of them have approached us for getting SEO done for their website. Because, it is a well-known fact that SEO is necessary for a business to be discovered by potential customers online.

However as I interacted more with startups, I figured out that there is a common problem between all of them. It is the lack of money as well as lack of time which plagues them. And every startup, in its initial days faces this challenge. Most of them are chasing investors to get their first round of funding. And they only have limited money in the bank to help them sail through till investor money comes in.

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What we learned from helping a client sell out its product within 1 month?

We have been working with an experiential travel company. The company organizes experience based travels/trips to various parts of the world.

Last month, they launched a new offering exclusive for women group travel. Group travelling is gradually gaining popularity and this seemed to be a nice time to create a travel product for this segment.

As the marketing partner of this company, our job was to ensure that we generate quality leads for our client for their Women group travel product.

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